Last February, BMW PH announced the arrival of the BMW X1 subcompact luxury crossover and BMW 1 Series subcompact executive cars in the country. “As the world continues to demonstrate for racial equality and justice amidst the ongoing COVID-19 pandemic, there has never been a more urgent time to celebrate togetherness and unity.” “While many of this year’s live Pride activities were cancelled out of necessity, BMW continues to stand with the LGBTQIA+ community in this celebration of Pride and unity,” said Uwe Dreher, vice president of marketing, BMW of North America. BMW’s support will help provide critical services to 30,000 LGBT youth from the largest national organization in the US that provides crisis intervention and suicide prevention. Aside from the parade cars, this change was also featured in US digital communications.Īlso part of this year’s Pride support, BMW joined The Trevor Project-a non-profit organization that focuses on suicide prevention efforts among LGBT youth-as the exclusive automotive partner of their “ Pride Everywhere” campaign.
